Audio-Technica wins HANDS DOWN. If REAL quality is an issue, please go for REPUTABLE brands only such as B&W, Sennheiser (most affordable), Shure, Grado, Denon, AKG, Audio-Technica, Etymotic or Beyerdynamic. Things like Klipsch, Sony, Panasonic, JVC and Philips are ONLY "okay-ish" indeed. Please do NOT fall a victim to FASHION ACCESSORIES anymore by buying Sol/Republic, Benetton, a-jays, iFrogz, Marley, Fanny Wang, Razer, Karl Kani, WESC, Turtle, JH, Dr.Dre/Beats/Solo, Ludacris/Soul, Koss, Skullcandy, Lady GaGa, Skullcrushers, Monsters nor Bose, because they are ALL seriously overhyped and overpriced "fashion blingbling gimmicks" with a very poor durability and sound quality, NOTHING else (and those who try to claim they are good do NOT know ANYTHING about QUALITY anyway!), BE THEM FAKE OR NOT!